I love the latest offering that LYNX have to offer. LYNX Black, has been created by the same noses that are responsible for the creation of CK One and Marc Jacobs Bang, Ann Gottlieb.
LYNX Black is a cool, fruity but still sophisticated fragrance. Not what you would typically expect from LYNX – it leaves a sophisticated veil of aroma on your skin and it comes from a humble aerosol.
There are 4 new products in the LYNX Black line; a hair & body wash; 48-hour deodorant; hair clay and of course, the body spray. LYNX Black is very cleverly aimed at the 20+ market; those that grew up with LYNX but are now looking for a more refined fragrance, rather than the usual assault on the senses of that (urgh) aerosol fog that we endured in the PE changing rooms.
The whole range is refined; the packaging is gorgeous. I adore the simple black and white packaging; no gaudy illustrations or strange names. Just simply LYNX Black. I think the ad campaign for LYNX Black epitomize exactly what it stands for - Understated Style. We are continually being assaulted visually, audibly and through smell, that it make a warm welcome that something says "here I am, simple as and I'm not going to crave your attention". But by doing so, makes it even more desirable, in my opinion.
And remember Less is more.
